Like any good Millennial, I am skeptical of everything and have to prove anything before I buy into it. Every brand has their champs and their weak links. I pick and choose based on what I am looking for. I use a couple products from several professional brands.
For the majority of my color I use Wella Kolestone or Pravana. Alot of my toners are Redken Shades and my grey blending line is Redken Color Camo.
My bleach is consistently Blondora also by Wella. It has won a lot of rewards and I have always liked the results. Under certain circumstances I will add Olaplex. Olaplex changes the bleaching process in a good way but isn't necessary for everyone.
I recently have added a pre color service using the Malibu C treatments. I also have some post and conditional treatments using Malibu C as well.
For damaged, dry or thrashed hair I like JoiCo conditioners. Using it at The Salon helps. Using it at home can be restorative. Its A 10 Miracle Leave-In is another product I use on almost everyone for a lot of things.
I use a lot of different products because I have a lot of different clients. No single thing is what's right for everyone. Whenever anyone comes into The Salon I personalize what I am going to do, what I am going to use and how I am going to use it based on what the client needs and what will give them what they want.